The bulk action bar appears at the bottom of the Products page whenever you have products selected. It shows a context-aware message:
The bulk action bar with 3 products selected — Optimize, Enrich, Localize, and the ⋮ overflow menu.
If you've applied a filter: "Select AI workflow to apply to N filtered products"
If you've checked specific products: "Select AI workflow to apply to N selected products"
With no selection: "Select AI workflow to apply to all N products"
If your credit balance is too low to cover the estimated cost of a job, the Run button will be disabled — top up your credits first.
The three main bulk actions:
Optimize — AI content generation. You choose which attributes to generate and which AI Action to apply to each attribute. Opens a 3-step side panel. After launch, the job appears in Overview and requires Review and Approve before content goes live.
Enrich — web search to find and fill missing product data (images, ingredients, materials, and more) using your product's identifiers. Opens a 4-step side panel.
Localize — translate and adapt product content for a different channel and language. Opens a 3-step side panel. The CTA button says Translate products.
The ⋮ overflow menu at the right of the bulk action bar reveals four additional actions:
Add to Collection — group selected products into a collection for future batch management.
Run Analysis — run a quality analysis on selected products.
Export selected — download a CSV of the selected products.
Delete — permanently delete the selected products.
After launching any bulk action, the job appears in the Overview dashboard with a live progress indicator. When it completes, click Review and Approve to inspect results before they go live.