Two Brand Kit tools give you precise control over what the AI says and remembers.
Banned Words — prevent specific language in all AI output
Navigate to Brand Kit → Banned Words tab → click + Add Banned Words Group. Name the group and list the words or phrases to block. Create multiple groups for different contexts.
Link a group to an action by selecting it from the Banned Words dropdown in the AI Action configuration or Enhance modal.
Use cases:
Block competitor brand names from appearing in your product descriptions
Remove overused marketing clichés ("best in class", "game-changer", "revolutionary", "unique")
Enforce brand style rules — for example, always use "affordable" instead of "cheap"
Comply with platform-specific prohibited word policies for Amazon or Shopify
Block legally sensitive terms in regulated product categories
Memory Preferences — give the AI persistent context per channel
Navigate to Brand Kit → Memory Preferences tab → select a channel from the dropdown → click + Add Memory Preference. Memory is channel-specific — you can have different context for your English Shopify channel versus your German Amazon channel.
To apply memory: in any Enhance or action configuration, expand Advanced features and toggle Preferences memory on.
Use cases:
"Our target customer is a professional woman aged 35–55 who values quality and craftsmanship"
"We hold B Corp certification — always reference our sustainability commitment"
"Always write product descriptions in present tense"
"This channel targets buyers browsing on mobile — keep sentences short and scannable"