The Tone of Voice setting tells the AI how to write — your brand's personality, style, and voice. Every AI generation can optionally use a tone to ensure consistent, on-brand output.
Brand Kit → Tone of Voice — 45 pre-loaded tones, each with a name and description that acts as the AI instruction.
Navigate to Brand Kit → Tone of Voice tab. The list shows your existing tones with a name and description. The description is the actual AI instruction — the more precise and detailed it is, the more consistent the AI output.
The platform includes 45 example tones to give you a starting point, including:
"Minimalist and clean (Tech & Design)" — clear, concise, function-focused
"Eco-conscious and ethical" — sustainability-led, purpose-driven language
"Fashion (modern and cutting-edge brand)" — confident, sophisticated, trend-aware
"Vintage and nostalgic" — emotionally rich, retro-inspired
"Friendly and conversational (Home/lifestyle)" — warm, helpful, approachable
"Food & Beverage (high-end)" — elegant, sensory, refined
"Luxurious and exclusive" — aspirational, premium, discerning
"Luxury fashion" — sophisticated, timeless, understated authority
Click + Add Tone of Voice to create your own. Write a description that covers: your brand personality, target audience, language style preferences, what to emphasize, and any specific dos and don'ts. Click the ⋮ menu on any tone to edit or delete it.
You can have multiple tones for different product categories, campaigns, or channels. Select a tone from the Tone of voice dropdown when configuring an Enhance action or in the AI Action settings.