The Prompts tab in Brand Kit has two sections that let you give the AI more specific guidance beyond tone and glossaries.
Brand Kit → Prompts — Examples section at top, Additional Tasks below with each task linked to a specific AI Action type.
Examples — "Show AI your best content"
Upload samples of your best existing product content as a quality and style reference. The AI uses these when generating new content — they act as a benchmark for the writing standard you expect. Click + Add Example to upload samples.
To use examples in generation: in any Enhance modal or AI Action configuration, expand Advanced features and select your examples from the Example selector.
Additional Tasks — "Custom rules and formatting"
Define specific instructions the AI must follow when generating a particular attribute type. Each task is linked to a specific AI Action type. Click + Add Additional Task to create one.
Examples from the platform:
"Suggest use cases and occasions" → linked to Short description
"Always mention if the garment is for men or women" → linked to Title
"Highlight sustainability and eco-friendly materials" → linked to Short description
"Focus on the product's main competitive advantage" → linked to Description and Short description
"Include a benefit-oriented hook in the opening line" → linked to Page title
To apply additional tasks: in any Enhance or action configuration, expand Advanced features and select tasks from the Additional tasks selector.